Top of the Trolls

Weber Shandwick tracks the negative sentiment on Twitter towards key politicians in the run up to #GE2015.

David Cameron, Nick Clegg, Ed Miliband, they’ve all suffered at the hand of the Internet troll.

Trolls can be destructive, callous and absurd. They delight, inflame and expose in equal measure.

United by a disdain for slick rick politicians and ‘the establishment’, the troll is the natural enemy of the political classes.

Over the next few months Weber Shandwick will be tracking the effect of these dangerous creatures on a selection of our top 11 UK politicians to watch as they fight for the public’s affection in the run-up to May.

* Negative Twitter Sentiment tracked using Sentiment 140, one of the pre-eminent free sentiment trackers on the web.

Here’s a few key findings from this week’s scores at the doors:

1. Nicola can do no harm

It’s yet another strong week for the SNP leader. Following on the back of another good debate last night, Ms. Sturgeon again manages to avoid the clubs of the twitter trolls.

2. A good week for Ed

Ed Miliband won last night’s debate, and his strong performance is reflected in this weeks scores with the majority of the twitterati focusing their attacks on the absent Prime Minister. However, there’s still a long way to go before the Labour leader finally finds his feet. The polls have him and the PM in a dead heat.

3. Nick Clegg struggles on

Nick Clegg has yet again proven to be the most unreliable leader on the troll-o-meter. This week he shoots up 21 points. It seems the trolls relationship with the Liberal Democrat leader is tumultuous and fleeting. When one of them smells a scent, they all pile in.