Top of the Trolls

Weber Shandwick tracks the negative sentiment on Twitter towards key politicians in the run up to #GE2015.

David Cameron, Nick Clegg, Ed Miliband, they’ve all suffered at the hand of the Internet troll.

Trolls can be destructive, callous and absurd. They delight, inflame and expose in equal measure.

United by a disdain for slick rick politicians and ‘the establishment’, the troll is the natural enemy of the political classes.

Over the next few months Weber Shandwick will be tracking the effect of these dangerous creatures on a selection of our top 11 UK politicians to watch as they fight for the public’s affection in the run-up to May.

* Negative Twitter Sentiment tracked using Sentiment 140, one of the pre-eminent free sentiment trackers on the web.

Here’s a few key findings from this week’s scores at the doors:

1.A right balls up

Mr. Balls has had an odd week. From quacking like ducks to schoolchildren, to not knowing the answer to 6 x 7, there has been ample ammunition for the Trolls this week. 13 points up on the troll-o-meter shows this, but the shadow chancellor has been strangely quiet this election campaign, so dont be surprised if we see his score dip next week.

2. The Milifandom ride to the rescue

Anyone notice those very low scores for the leader of the opposition? We certainly have. Mr. Miliband’s trolling scores yet again pale in comparison to the PM’s. But why? Perhaps because most analysts think he’s run a far better campaign than the Mr. Cameron, and partly because of a strange phenomenon this week called the ‘Milifandom’. I’ll let you google that one if you don’t know about it already…